Paid Media Strategies & Trends

- Performance Marketing - Incrementality - ROI - Insights - Performance Marketing - Incrementality - ROI - Insights - Performance Marketing - Incrementality - ROI - Insights - Performance Marketing - Incrementality - ROI - Insights - Performance Marketing - Incrementality - ROI - Insights

8 min read.

MASTERING INCREMENTALITY IN PERFORMANCE MARKETING: A DATA-DRIVEN APPROACH TO MAXIMISING ROI

This article provides an in-depth look at incrementality measurement, explores how to assess and apply incremental lift, and discusses how to set up and interpret experiments.

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- Q4 - Black Friday - Cyber Monday - Campaign Performance - Analysis - Q4 - Black Friday - Cyber Monday - Campaign Performance - Analysis - Q4 - Black Friday - Cyber Monday - Campaign Performance - Analysis

5 min read.

MAXIMISING Q4 CAMPAIGN PERFORMANCE: A DATA-DRIVEN GUIDE TO KEY METRICS

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- PMax Campaigns - Analytics - PMax Campaigns - Analytics - PMax Campaigns - Analytics

8 min read.

THE DOS AND DON’TS OF PMAX CAMPAIGNS

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- PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS

3 min read.

Best Practices for Google’s Performance Max

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- TOOLS - AI - THE DIGITAL WAVE - TOOLS - AI - THE DIGITAL WAVE - TOOLS - AI - THE DIGITAL WAVE

3 min read.

INFOGRAPHIC: MUST-USE AI TOOLS IN 2024

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- PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS

3 min read.

PPC CONVERSION TRACKING: WHAT CAN WE MEASURE?

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- AI - Knowledge - Marketing Strategy - The Digital Wave - AI - Knowledge - Marketing Strategy - The Digital Wave - AI - Knowledge - Marketing Strategy - The Digital Wave

5 min read.

HARNESSING AI FOR MARKETING SUCCESS IN 2024

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- GA4 - Google Ads - Paid Social - Meta Ads - YouTube - GA4 - Google Ads - Paid Social - Meta Ads - YouTube - GA4 - Google Ads - Paid Social - Meta Ads - YouTube

11 min read.