Paid Media Strategies & Trends | TIDAL Digital

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3 min read.

INCREASED TRANSPARENCY FOR PERFORMANCE MAX CAMPAIGNS

Stay visible in AI-driven search with zero-click optimisation.

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- GA4 - Google Ads - Paid Social - Meta Ads - YouTube - GA4 - Google Ads - Paid Social - Meta Ads - YouTube - GA4 - Google Ads - Paid Social - Meta Ads - YouTube

11 min read.

PLATFORM PERMISSIONS 101

- TOOLS - AI - THE DIGITAL WAVE - TOOLS - AI - THE DIGITAL WAVE - TOOLS - AI - THE DIGITAL WAVE

3 min read.

THE TOP AI TOOLS YOU NEED TO USE IN 2025 [INFOGRAPHIC]

- Performance Marketing - Incrementality - ROI - Insights - Performance Marketing - Incrementality - ROI - Insights - Performance Marketing - Incrementality - ROI - Insights

8 min read.

MASTERING INCREMENTALITY IN PERFORMANCE MARKETING: A DATA-DRIVEN APPROACH TO MAXIMISING ROI

- Q4 - Black Friday - Cyber Monday - Campaign Performance - Analysis - Q4 - Black Friday - Cyber Monday - Campaign Performance - Analysis - Q4 - Black Friday - Cyber Monday - Campaign Performance - Analysis

5 min read.

MAXIMISING Q4 CAMPAIGN PERFORMANCE: A DATA-DRIVEN GUIDE TO KEY METRICS

- PMax Campaigns - Analytics - PMax Campaigns - Analytics - PMax Campaigns - Analytics

8 min read.

THE DOS AND DON’TS OF PMAX CAMPAIGNS

- PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS

3 min read.

Best Practices for Google’s Performance Max

- PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS - PPC - ANALYTICS - GOOGLE ADS

3 min read.

PPC CONVERSION TRACKING: WHAT CAN WE MEASURE?

- AI - Knowledge - Marketing Strategy - The Digital Wave - AI - Knowledge - Marketing Strategy - The Digital Wave - AI - Knowledge - Marketing Strategy - The Digital Wave

5 min read.

HARNESSING AI FOR MARKETING SUCCESS IN 2024

- Apple's IOS14 Update - Apple's IOS14 Update - Apple's IOS14 Update

3 min read.

APPLE’S IOS14 UPDATE – HOW WILL IT AFFECT ME?

- Knowledge - Digital Marketing Funnel - Knowledge - Digital Marketing Funnel - Knowledge - Digital Marketing Funnel

8 min read.

EVOLUTION OF THE DIGITAL MARKETING FUNNEL : PAST AND PRESENT

- Keyword Match Types - Keyword Match Types - Keyword Match Types

4 min read.

GOOGLE PHRASE MATCH – WHAT YOU NEED TO KNOW

- Google Ads Copy - Google Ads Copy - Google Ads Copy

4 min read.

WRITING KILLER GOOGLE ADS COPY THAT CONVERTS

- Company News - Company News - Company News

2 min read.

TIDAL ACHIEVE FACEBOOK AGENCY PARTNER STATUS

- Social Media Retargeting - Social Media Retargeting - Social Media Retargeting

3 min read.

SOCIAL MEDIA RETARGETING

- PPC - Bidding - PPC - Bidding - PPC - Bidding

9 min read.

BUDGETING AND BIDDING STRATEGIES FOR PPC CAMPAIGNS

- PPC - Google Update - PPC - Google Update - PPC - Google Update

3 min read.

GOOGLE ANNOUNCEMENT: CAMPAIGN-LEVEL CONVERSION ACTIONS NOW LIVE

- PPC - GOOGLE ADS - PPC - GOOGLE ADS - PPC - GOOGLE ADS

3 min read.

HOW DO PPC AD AUCTIONS WORK?

- Paid Media - VIDEO ADS - Paid Media - VIDEO ADS - Paid Media - VIDEO ADS

4 min read.

FACEBOOK VS. YOUTUBE: THE ADVENT OF CONTENT OVER VIEWS IN THE VIDEO ALGORITHM

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