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    CRO & Analytics

    MASTERING INCREMENTALITY IN PERFORMANCE MARKETING: A DATA-DRIVEN APPROACH TO MAXIMISING ROI
    • -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights
    8 min read.

    MASTERING INCREMENTALITY IN PERFORMANCE MARKETING: A DATA-DRIVEN APPROACH TO MAXIMISING ROI

    This article provides an in-depth look at incrementality measurement, explores how to assess and apply incremental lift, and discusses how to set up and interpret experiments.

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    PLATFORM PERMISSIONS 101
    • -  GA4 - Google Ads - Paid Social - Meta Ads - YouTube  -  GA4 - Google Ads - Paid Social - Meta Ads - YouTube  -  GA4 - Google Ads - Paid Social - Meta Ads - YouTube
    11 min read.

    PLATFORM PERMISSIONS 101

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    LANDING PAGE ESSENTIALS
    • -  Landing Page - Conversion Rate Optimisation  -  Landing Page - Conversion Rate Optimisation  -  Landing Page - Conversion Rate Optimisation
    4 min read.

    LANDING PAGE ESSENTIALS

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