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    PERFUME DIRECT

    Become the

    UK's largest online

    fragrance retailer.

    Challenge

    How can we upscale digital marketing budgets in the most effective way possible in a highly competitive space during the pandemic?

    Some of the ongoing challengers we'd been faced with:

    • 1. CRM, Email and Paid Search data hadn’t previously been used to great effect.

    • 2. Competition had increased with other similar retailers entering the market.

    • 3. Creative was poor and had little impact on campaign / ad performance.

    Perfume Direct - Performance Marketing Agency - TIDAL Digital

    Strategy

    We broke the strategy down into 4 key areas:

    AUDIENCE DEFINITION
    By having a deeper understanding of the existing CRM data we could leverage this to define key audiences within Klaviyo & Facebook Ads Manager, driving greater brand awareness and higher quality traffic to the website resulting in a better conversion rate.

    AD EXPANSION
    Perfume Direct had only been running a select few ad types within their paid media accounts and had little data on what ad type worked best. We wanted to expand the ad types in all campaigns to understand what worked / converted best.

    DYNAMIC PERSONALISATION
    A significant contributor to our campaign performance was data driven dynamic personalisation at scale. We built a scientific framework using CRM data to deliver automated campaigns across Google Ads, Email Marketing and Programmatic Display allowing us to target 1000’s of potential customers through various touchpoints all over the web.

    RETARGET, RETARGET, RETARGET
    Very little had been done on the retargeting front, so we needed to structure a strategic retargeting campaign that targeted users and customers with the right message, at the right time as they moved down the purchase funnel.

    “I couldn’t be happier. The team at TIDAL took the time to understand our business, our offering and our target audience and they delivered a campaign with outstanding results. From day one they have been a pleasure to work with and Perfume Direct wouldn’t be where it is today without the help and support from TIDAL Digital.”

    Jonny Webber — Ecommerce Manager

    THE RESULTS WE ACHIEVED

    174%

    increase in sessions

    201%

    increase in BFCM sales

    298%

    increase in revenue

    We’ve also delivered results for:

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    INSIGHTS.

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