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    PASSENGER CLOTHING

    scale the

    brand into a d2c

    heavyweight.

    Challenge

    How can we scale Passengers existing digital campaigns to hit a lofty 80% year-on-year growth target?

    Some of the ongoing challengers we'd been faced with:

    1. 1. Fierce competition meant that the market had become saturated.

    2. 2. Organic traffic and growth has begun to plateau.

    3. 3. Black Friday and Christmas were fast approaching and CPC’s / CPM’s were increasing

    Strategy

    We broke the strategy down into 4 key areas:

    LEVERAGE AUTOMATION
    Use existing BI data to refine and segment audiences. By feeding this data into Facebook Ads Manager we could build dynamic audiences which automatically update and improve prospecting and retargeting campaign performance.

    MICRO-KPI’S
    Rather than focusing solely on key metrics (CPA, ROAS etc.), we outlined micro-KPI’s throughout the funnel, such as Cost Per Landing Page View and Cost Per Add to Cart, to benchmark performance against specific campaign objectives.

    CONTENT, CONTENT, CONTENT
    The website had a good backlink profile and ticked most technical SEO boxes, but lacked content particularly at category level. By running in-depth category level keyword analysis and writing SEO optimised content we could drive more organic traffic to these pages.

    REFINE RETARGETING
    Build multiple retargeting funnels based on user behaviour. By blending Google Analytics, Facebook Ads and BI data we could retarget website visitors and existing customers with far greater effectiveness.

    “After working with the team at TIDAL it’s clear that they are a pure performance marketing agency. We’ve been really impressed with the way they approach digital marketing and the results they have driven to-date have been amazing.”

    Rich Sutcliffe — Founder

    THE RESULTS WE ACHIEVED

    50%

    increase in ROAS

    45%

    drop in CPA

    81%

    increase in revenue

    We’ve also delivered results for:

    WANT BETTER RESULTS?

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    We put 'perform' in performance marketing agency.

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    INSIGHTS.

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