LET'S MAKE

DIBS 2023 THE BEST

ONE YET.

Challenge

With very little prior data , successfully revamp DIBS's digital advertising through a multi-platform campaign. Aiming for over 15 million impressions and enhanced event bookings.

Some of the ongoing challengers we'd been faced with:

1. Armed with a sizeable budget, all eyes were on us to build a framework for success on multiple fronts.

2. The website was brand new and needed a lot of work to ensure it was fit for digital marketing purposes.

3. We were given very little legacy data and many of the accounts had to be set up from scratch, this posed a dilemma with audience targeting.

Strategy

We broke the strategy down into 4 key areas:

THE FUNNEL IS KING
We meticulously crafted a comprehensive strategy that encompassed all stages of the customer journey. We began by conducting extensive research to identify our target audience preferences and behaviours, ensuring that our approach would resonate with them.

LASER TARGETING
We needed to hit the right audience in the market and what truly set this campaign apart was our innovative approach to audience segmentation. Learnings were shared internally between channels at a rapid pace and as a team we worked together to ensure all channels benefitted from each others data.

CLICK THROUGH RATE
We significantly boosted our click-through rate (CTR) by implementing strategic budget reallocation within our campaigns. Leveraging data, we identified and directed resources towards high-performing ads and platforms. This approach not only enhanced cost-effectiveness but also resulted in more impactful and results-driven marketing efforts.

BEST IN CLASS
We developed a best in class set of ad groups and subsequent highly optimised landing pages to match them, thus giving us a solid quality score on Google Ads and this helped us to drive quality traffic both organically and via paid search which then converted.