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    CHAPS & CO BARBERSHOP

    KEEPING

    IT

    HANDSOME.

    Challenge

    How can we continue to deliver growth through such turbulent times, especially when customer confidence is low?

    Some of the ongoing challengers we'd been faced with:

    1. 1. During lockdown there was genuine fear in the market.

    2. 2. Competition had increased with other similar barbers entering the market.

    3. 3. Digital performance for Chaps was set to hit rock bottom and salons were bracing themselves for the impact of Covid.

    Strategy

    We broke the strategy down into 4 key areas:

    AUDIENCE DEFINITION
    By having a deeper understanding of the existing customer base we could leverage existing data to define key audiences within Facebook Ads Manager, drive greater brand awareness and higher quality traffic to the website resulting in a better conversion rate.

    TEST & LEARN
    We know that performance marketing isn’t an exact science. We carried out iterative testing of adverts across various paid channels. Through this iterative approach we continually tested and learned in order to understand what drives optimum performance.

    COVID FRIENDLY MESSAGING
    To instil customer confidence it was important that we adapted our messaging across all channels to give the customer reassurance that their safety comes first and Chaps is the place to go.

    RETARGET TO CONVERT
    This year, our target audience was altered slightly to prioritise existing customers. Through our retargeting program we targeted users and customers with the right message, at the right time as they moved down the booking funnel

    “After working with Simon, before the inception of Tidal, his quick understanding of our business requirements, creative mindset and success in multiple marketing initiatives, provided an easy decision for us to commit to a long term plan with TIDAL Digital. We truly believe TIDAL are a superb extension to our marketing team and highly recommend their services.”

    Jordan Davies — Managing Partner

    THE RESULTS WE ACHIEVED

    58%

    drop in bounce rate

    144%

    increase in page 1 rankings

    219%

    increase in ROAS

    We’ve also delivered results for:

    WANT BETTER RESULTS?

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    We put 'perform' in performance marketing agency.

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    INSIGHTS.

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