capturing the

moments

that matter.

Challenge

The Studio are a well known and established photography and videography studio in Dubai.

After recently updating their website they wanted to drive and convert more traffic. With the website having had a complete overhaul of content and UI/UX, The Studio had seen a drop in organic rankings and traffic.

With that in mind, the challenge for us was to improve SEO rankings and traffic, whilst also mitigating the loss of organic traffic with strategic paid search and social media ads campaigns.

Strategy

After a thorough audit of the website and it’s content, we put together a comprehensive SEO strategy which would see us focus on weaknesses and gaps in the the content of the website in order to improve keyword rankings and drive more organic traffic. We also recommended and executed numerous UI/UX changes to the website which would benefit SEO and usability as a whole.

In parallel, we worked on a strategic paid traffic campaign across Google, Facebook and Instagram that drove relevant traffic and audiences to the website, then retargeted the user based on the specific photography or videography service they had shown an interest in.