In order to meet all objectives, we outlined a phased approach to the Surf Sessions strategy:
Phase 1: Design and build a fit-for-purpose website with online booking platform that was easy to use for both the customer and the staff at the surf school.
Phase 2: Put together a comprehensive SEO and digital media strategy that targeted the right people, with the right message, at the right time to increase the number of surf school bookings.
Phase 3: Launch digital campaigns and optimise to drive better results.
CAMZ RICHARDSON — OWNER
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