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    SURF SESSIONS

    surfing to

    the top of

    the serp.

    Challenge

    Surf Sessions, an internationally known Surf School based in Durban, contacted us as they wanted to move their business online.

    They has traditionally taken all surf school bookings over the phone and he process of managing bookings has been manual and very analog.

    In addition to moving to an online booking solution, Surf Sessions wanted to blend in digital campaigns and SEO to drive traffic and convert more customers.

    Surf Sessions Surf School - Performance Marketing Agency - TIDAL Digital

    Strategy

    In order to meet all objectives, we outlined a phased approach to the Surf Sessions strategy:

    Phase 1: Design and build a fit-for-purpose website with online booking platform that was easy to use for both the customer and the staff at the surf school.

    Phase 2: Put together a comprehensive SEO and digital media strategy that targeted the right people, with the right message, at the right time to increase the number of surf school bookings.

    Phase 3: Launch digital campaigns and optimise to drive better results.

    “Working with the team at Tidal has been an absolute pleasure. Their phased approach to our brief was well thought out and the results have been far better than we originally anticipated.”

    CAMZ RICHARDSON — OWNER

    THE RESULTS WE ACHIEVED

    12

    new keywords on page 1

    50%

    of all bookings now online

    55%

    increase in total bookings

    We’ve also delivered results for:

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