designing

a search strategy

that performs.

Challenge

Studio EM, an award-winning commercial interior design and branding company, has seen declining traffic over the course of the last 12 months before contacting us.

With organic traffic contributing the lions share of leads generated from online sources this was, of course, a huge concern for the team at Studio EM.

Our challenge was to improve the numbers of users visiting the website from SEO, whilst also working on strategic PPC campaigns would increase the number of leads coming through the Studio EM website.

Strategy

Due to the nature of this brief we knew we needed to act quickly to avoid any further decline in organic traffic. Firstly, our SEO team ran a thorough on-page and off-page audit which identified a number of key areas we needed to work on:

1. Improve backlink profile: Add quality links and disavow existing links that could be or are harming organic rankings.

2. Update UI/UX: Re-skin the website design to improve the content and usability.

3. In addition to the above our paid search team built a strategically targeted campaign which set up to identify key decision makers across the UAE and Saudi Arabia.