{"id":1475,"date":"2022-05-04T07:37:00","date_gmt":"2022-05-04T07:37:00","guid":{"rendered":"https:\/\/tidal.digital\/?p=1475"},"modified":"2023-10-18T09:25:34","modified_gmt":"2023-10-18T09:25:34","slug":"the-power-to-do-more-analytics-overhaul-ga4","status":"publish","type":"post","link":"https:\/\/tidal.digital\/the-power-to-do-more-analytics-overhaul-ga4\/","title":{"rendered":"THE POWER TO DO MORE \u2013 GOOGLE ANALYTICS OVERHAUL \u2013 GA4"},"content":{"rendered":"
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GOOGLE HAVE RELEASED THEIR LATEST ANALYTICS SOFTWARE, GOOGLE ANALYTICS 4. ANALYTICS ARE WHAT HELP YOU UNDERSTAND YOUR CUSTOMER\u2019S REQUIREMENTS. KNOWING YOUR CUSTOMER\u2019S NEEDS AND SEEING MARKET SHIFTS IN ADVANCE ALLOWS YOU TO KEEP AHEAD OF THE PACK AND PROVIDE A BETTER CUSTOMER EXPERIENCE. WE THOUGHT IT\u2019D BE A GOOD IDEA TO LOOK AT WHAT BENEFITS WE\u2019RE ALREADY SEEING WITH GOOGLE ANALYTICS 4, AND WHAT MORE WE CAN EXPECT.<\/p>\n<\/div>\n\n

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In previous versions of GA, managing your web and app properties was a separate affair. Replacing the App + Web property, GA4 combines the analytics from both platforms giving you a much better view of your performance. GA4 is a much more powerful tool than roll-up property, which you may have used in the past.<\/p>\n<\/div>\n\n

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Universal Analytics now has a sunset date. The platform will no process new hits as of 1st<\/sup> July 2023. You will still be able to access historical data reports for a further 6 months, minimum, though.<\/p>\n<\/div>\n\n

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Initially, GA4 may seem like a foreign land with not much in the way of reports coming through. The reports won\u2019t start until you are tracking events. Some metrics and reports have been removed or replaced, but this is all in the name of evolution and you\u2019ll soon be reaping the benefits.<\/p>\n<\/div>\n\n

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WHAT ARE THESE FABLED BENEFITS?<\/h2>\n<\/div>\n\n
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First and foremost, cross-platform and cross-device tracking. This has been a much sought-after feature for just about everyone in marketing. Merging the analytics from both web and app gives you a more complete and better view of your performance.<\/p>\n<\/div>\n\n

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GA360 FEATURES AS STANDARD<\/h2>\n<\/div>\n\n
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The advanced analysis reports previously only available on GA360, are now available to all GA4 users. Simply called Analysis<\/strong> <\/em>these reports offer more detailed data from segment overlap, funnel analysis, user explorer, and more.<\/p>\n<\/div>\n\n

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Another GA360 feature being made available to all for free on GA4 is Big Query<\/strong>. <\/em>This gives access to raw GA data and allows for running SQL queries.<\/p>\n<\/div>\n\n

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NEW HOME PAGE<\/h2>\n<\/div>\n\n
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A new homepage for GA4 was released earlier in 2022. The page works to bring the tools you use most to the forefront, and becomes better the more you use it. From the homepage you can monitor traffic, view insights about you assets and property and navigate analytics.<\/p>\n<\/div>\n\n

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The homepage is split into 5 key areas: \u2013<\/p>\n<\/div>\n\n

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