{"id":1945,"date":"2021-01-06T12:25:38","date_gmt":"2021-01-06T12:25:38","guid":{"rendered":"https:\/\/tidal.digital\/?post_type=case_study&p=1945"},"modified":"2023-11-07T05:43:59","modified_gmt":"2023-11-07T05:43:59","slug":"hopi-contact-lenses","status":"publish","type":"case_study","link":"https:\/\/tidal.digital\/case-study\/hopi-contact-lenses\/","title":{"rendered":"HOPI CONTACT LENSES"},"content":{"rendered":"
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\"Hopi<\/figure>\n<\/div>\n\n
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\n \n \n \n \n \n<\/svg><\/i>\n \n Strategy <\/h3>\n <\/div>\n

\n After a careful and thorough deep-dive into the Hopi pre-launch campaign we decided that it was best to start from scratch and go back to basics. Our strategy was simple \u2013 drive relevant traffic to a conversion optimised website in order to generate leads for Hopi\u2019s pre-launch campaign.\r\n

\r\nThis involved:\r\n

\r\n1. Website design and development \u2013 with a focus on conversion optimisation.\r\n

\r\n2. Planning, building and managing a Paid Social Media Advertising campaign.\r\n

\r\n3. Setting up a full tracking and measurement infrastructure to measure and optimise campaigns. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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\n \n “It\u2019s been great working with the team at Tidal. From concept to delivery, we\u2019ve been hugely impressed with the team\u2019s level of detail, creativity and commitment. Highly recommended!” <\/h3>\n \n CHARLES WRIGHT \u2014 CO-FOUNDER <\/p>\n <\/div>\n<\/section>\n\n\n
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\n THE RESULTS WE ACHIEVED<\/h3>\n <\/div>\n\n
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80%<\/h5>\n

increase in CONVERSION RATE<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

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170%<\/h5>\n

DROP IN CPL<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

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19000+<\/h5>\n

EMAIL SIGN UPS<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n