{"id":1939,"date":"2019-09-02T06:01:43","date_gmt":"2019-09-02T06:01:43","guid":{"rendered":"https:\/\/tidal.digital\/?post_type=case_study&p=1939"},"modified":"2023-11-06T15:49:28","modified_gmt":"2023-11-06T15:49:28","slug":"fortitude-fitness","status":"publish","type":"case_study","link":"https:\/\/tidal.digital\/case-study\/fortitude-fitness\/","title":{"rendered":"FORTITUDE FITNESS"},"content":{"rendered":"
\n
\"Fortitude<\/figure>\n<\/div>\n\n
\n
\n
\n
\n
\n \n \n \n \n \n<\/svg><\/i>\n \n Strategy <\/h3>\n <\/div>\n

\n We outlined a best practice approach focusing on areas of opportunity both on the Fortitude site itself and also focusing on weaknesses found within the competition. We identified that demand for the service was high but there was still a good opportunity to get ahead of the competition particularly on Google search as the various other websites that stood in the way contained thin, outdated or poorly optimised content. Our strategy was fully comprehensive but simple in nature \u2013 drive relevant traffic to a conversion optimised website in order to generate leads ahead of the January rush (short term) with a goal of maintaining and growing rankings beyond this period (long term).\r\n

\r\nThis involved:\r\n

\r\n1. Website design and development \u2013 with a focus on including CTA\u2019s where possible to lead the customer along their journey.

\r\n2. Working directly with the client to enhance their social footprint through the use of high quality branding and creative.

\r\n3. Optimising the website both on and off site around highly researched target terms split between both short term targets and longer term more ambitious SEO targets. <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

\n
\n \n “I hired Tidal to increase the traffic to my website via SEO and also to provide me with guidance on the digital appearance of my branding and social media. This was the best decision I have made and I can\u2019t thank the team enough. My traffic has increased consistently and i\u2019m now constantly fully booked for my PT services. I have consistently been at the top of Google in my area for the services I offer!” <\/h3>\n \n NICOLE BOOTH \u2014 FOUNDER <\/p>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n THE RESULTS WE ACHIEVED<\/h3>\n <\/div>\n\n
\n
\n
\n
\n
\n
283%<\/h5>\n

INCREASE IN LEADS<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n
\n
150%<\/h5>\n

INCREASE IN PAYING CUSTOMERS<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n
\n
401%<\/h5>\n

INCREASE IN ORGANIC TRAFFIC<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n