Search isn’t just Google. If your strategy stops at blue links, congrats - you’ve just SEO’d yourself into glorious, invisible irrelevance.
GENERATIVE ENGINE OPTIMISATIONStill stuffing keywords like it’s 2012? Cute. GEO is how you stop feeding the algo junk and start ranking in reality.
SEO isn’t dead. Yours is - because it’s bland, bloated, and built for bots. Rank better or stay buried. Simple.
CONTENT MARKETINGIf your ‘content strategy’ is 800 words of AI-churned beige, congrats - you’ve built a blog. Not a brand. Or a pipeline.
CONVERSION RATE OPTIMISATIONCRO isn’t button colour testing. It’s fixing the lazy copy, broken UX, and false promises killing your funnel. Start there.
PPC isn’t performance - it’s a mirror. If you’re not converting, it’s not the channel. It’s your offer, your copy, or your strategy.
GOOGLE ADSEveryone’s running them. Almost no one’s running them well. Stop funding clicks that convert nothing. Start printing pipeline on demand.
MICROSOFT ADSCheaper clicks. Smarter audience. Same lazy setup? No wonder it’s underperforming. Done right, it’s your unfair advantage.
PROGRAMMATICProgrammatic isn’t dead - you’re just doing it like it’s 2015. Target smarter, waste less, and actually get seen. Imagine that.
Paid Social isn’t broken. Your ads are. Stop blaming the algorithm when your creative couldn’t sell water in a desert.
META ADSMeta isn’t saturated. Your creative is. Scroll-stopping ads still print money - if you know how to make someone actually stop.
TIKTOK ADSNo, you don’t need a dance. You need content that sells without screaming ‘ad’. Welcome to the fastest funnel on earth.
SNAPCHAT ADSSnap’s not dead. You just never gave it a real shot. Gen Z attention is cheap - if you stop treating it like leftovers.
LINKEDIN ADSLinkedIn isn’t expensive. Irrelevance is. Bad targeting and beige creative = expensive clicks to nowhere. We fix that. Fast.
GA4 isn’t confusing. You’re just used to guessing. Learn it - or keep flying blind while your data quietly screams for help.
ADOBE ANALYTICSAdobe Analytics: powerful enough to track anything - except the people pretending they know how to use it. Complexity isn’t strategy. Clarity is.
GOOGLE TAG MANAGERGTM’s not hard. You’re just scared of the container. Track properly or keep making decisions off vibes and vanity metrics.
TIDAL Connect isn’t a service. It’s your fractional CMO, performance analyst, and growth engine - all in one Google Sheet.
SUPERMETRICSSupermetrics pulls the data. It won’t fix the story. If your reports still suck, that’s not a tool problem - it’s a you problem.
LOOKER STUDIODone right, turns messy metrics into decision-making fuel. No fluff. No filler. Just dashboards that drive real action.
This isn’t “make it pretty” creative. This is creative engineered to perform. Every headline, every asset, every scroll-stopping idea is designed to do one thing: build brand equity while driving measurable results.
Just in case you still don't believe us, we've highlighted all the proof to be found in our delicious pudding.
AWARDSAwards aren’t just shiny trophies - they’re proof that bold strategies and brave clients create category leaders.
Passenger Clothing came to grow. We turned it into a DTC heavyweight - by scaling performance without killing the brand.
CHAPS & CO BARBERSHOPChaps & Co isn’t just grooming - it’s brand-building with a fade. We made sure the marketing stays as sharp as the cuts.
DUBAI INTERNATIONAL BOAT SHOWDIBS isn’t about more footfall. It’s about more firepower - bigger buyers, bolder brands, and deals that move the needle.
PERFUME DIRECTPerfume Direct didn’t want to play in the market. They came to own it. We helped them become the UK’s fragrance giant.
When you partner with TIDAL, you bring the client, and we deliver the results. There’s no need to hire new staff, you can scale instantly without adding overhead.
OUR TEAM (AKA LEGENDS)Not just a team. A pack of weaponised marketers, brand snipers, and growth obsessives. Legends? Yeah - our results said it first.
We’re hiring. Not seat-fillers - killers. Builders. Strategists. If you hate average and love impact, there’s a role with your name on it.
VIEW OPEN ROLESNot for clock-punchers. Not for comfort-zone campers. TIDAL jobs are only for the brave - the ones who can handle the pace, the pressure, and the punches.
What’s the sweet spot between new and returning users in ecom? Too many new = churn. Too few = stagnation.
Q4 CAMPAIGN PERFORMANCEWant a killer Q4? Start with the numbers. This isn’t guesswork - it’s the metric-led playbook for campaigns that actually convert.
MASTERING INCREMENTALITYNot all clicks are created equal. Master incrementality or keep burning budget on conversions that were coming anyway.
BRAND VS PERFORMANCEPerformance marketing alone won’t save you. If there’s no brand, there’s no demand. You can’t retarget people who never cared.
Five wins. No excuses. TIDAL walked into the Global Search Awards in Dublin and didn’t just win - we dominated.
MENA SEARCH AWARDS 2025 SHORTLISTEDEight entries. Eight shortlists. Zero surprises. TIDAL submitted eight campaigns to the MENA Search Awards 2025.
GLOBAL SEARCH AWARDS 2025 SHORTLISTEDSix nominations. No surprises. TIDAL dominates by outthinking, outperforming, and outgrowing.
GLOBAL AGENCY AWARDSFirst time entering. Three wins. Zero fluff. TIDAL just walked into the Global Agency Awards and cleaned house.
Search isn’t a channel - it’s the ecosystem. Treat it like one, and you’ll only win clicks. Treat it like many, and you’ll win markets.
THE BRAND-LED PERFORMANCE REVOLUTIONPerformance dies without brand fuel. The future belongs to marketers who build trust before they buy clicks.
AI FOR CONTENT CREATIONAI can’t replace you - but it can outpace you. From ideas to drafts to optimisation, it’s the shortcut your competitors are already taking. Use it smart or get left behind.
LINK BUILDING FAQBacklinks are cheap. Authority isn’t. Stop chasing links and start building credibility that search engines and humans actually trust.
AI can optimise bids, but it can’t replace strategy. Use automation as your edge not your autopilot.
HOW TO STAY IN CONTROL OF AI-DRIVEN PAID ADSAI running your ads? Great. AI running wild? Dangerous. In 2025, automation can be your co-pilot or your downfall. Stay in control, or watch budgets burn.
WHITE PAPER: PERFORMANCE MARKETING IS DEADPerformance marketing isn’t dying, it’s already dead. Old playbooks burn cash. The brands winning now? They’ve evolved. Time to join them or get left behind.
DATA & DESIGN: NEW POWER COUPLE OF PPCGreat data with bad design? Wasted. Stunning ads with no strategy? Same. Performance lives where data meets design. Separate them, and you’re burning spend.
You Won't Regret It!
HOW CONSUMER SEARCH BEHAVIOUR HAS EVOLVED BEYOND GOOGLE – AND WHY MOST BRANDS ARE ALREADY 5 YEARS BEHIND.
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