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You Won't Regret It!

    WE SAID AWARDS WERE BULLS**T. THEN WE WON FIVE.

    Published on — November 3, 2025
    • -  Company News  -  Awards
    Global Search Awards 2025

    HERE’S WHAT HAPPENED WHEN WE STOPPED CHASING TROPHIES AND STARTED BUILDING EMPIRES.

    Last week in Dublin, something uncomfortable happened. We swept the Global Search Awards. Five wins from six nominations. The problem? We’re on record saying agency awards are worthless.

    Turns out we were half right.

    Awards are worthless – when they celebrate campaigns that win pitches but lose money. When they reward creativity that forgets commerce. When they become participation trophies for work that looks brilliant in case studies and dies in spreadsheets. But Dublin was different. These weren’t awards for clever headlines or pretty dashboards. They were for one thing only: making clients ungoogleable. Not invisible – unavoidable.

    Global Search Awards Winners

    THE FOSSIL THAT BECAME A PREDATOR

    Let’s start with the absurd one. British Fossils. Yes, actual fossils. A client with zero digital presence selling 400-million-year-old rocks to universities and collectors.

    Most agencies would have built a nice website and called it digital transformation. We saw something else: an entire category with no owner. Six months and a shoestring budget later, they don’t just sell fossils. They are fossils in the UK. Try searching for British fossils now. Try finding anyone else.

    The judges called it “exceptional results and real business impact.”We call it Tuesday.

    THE BOAT SHOW THAT BECAME A MOVEMENT

    Dubai International Boat Show needed bodies through the doors. The right bodies. The ones with Amex Centurions and a thing for teak decking.

    Here’s what nobody tells you about luxury marketing: rich people don’t search for “cheap yachts Dubai.” They don’t search at all. They discover. They get pulled into orbits. They find themselves at boat shows without quite remembering how they got there.

    So we built a gravitational field. PPC that didn’t feel like PPC. Social that didn’t scream “SALE!” Content that understood the difference between someone who wants a boat and someone who’s about to buy a yacht.

    Result? The right people, in the right marina, with the right intentions. And yes, the right chequebooks.

    THE ROLLS-ROYCE REALITY CHECK

    Then there’s Rolls-Royce. The brief was simple: maintain prestige while driving leads. The challenge? Every luxury brand says that. None deliver both.

    We did something radical. We treated Rolls-Royce buyers like humans who happen to have money, not money that happens to be human. We built audiences based on behaviour, not bank balances. We created discovery moments, not interruptions.

    The judges praised our “ROI-driven results.” But here’s what the trophy doesn’t tell you: we didn’t just generate leads. We generated the right leads. The kind that turn into customers, not tyre-kickers in hired suits.

    WHY THIS MATTERS (AND WHY IT DOESN’T)

    Here’s the uncomfortable truth about our industry: we’ve been playing the wrong game. While everyone else optimises for impressions, we optimise for dominance. While they chase engagement rates, we chase market ownership. While they celebrate awareness, we celebrate acquisition.

    These five awards aren’t validation – they’re vindication. Proof that when you stop playing the agency game and start playing the business game, even the judges notice.

    But let’s be crystal clear: we didn’t enter these awards for the metal. We entered because our clients’ results were too good not to share. When you help a fossil company become category royalty on a budget that wouldn’t buy a decent London lunch, that’s not a case study. That’s a battle cry.

    THE TIDAL DIFFERENCE (OR: WHY EVERYONE ELSE IS DOING IT WRONG)

    Every agency claims to do “integrated campaigns” and “performance marketing.” But here’s what they actually do: they chase metrics that make them look good, not ones that make clients money.

    We do something different. We build category leaders. Not market players – market owners. The kind of brands that don’t compete because they’ve already won. The kind that don’t need to outspend because they out-position.

    HelloFresh doesn’t compete with meal kit companies. They are meal kits. Uber doesn’t compete with ride-sharing apps. They are ride-sharing. Our clients don’t compete in their categories. They become them.

    That’s not an award-winning strategy. That’s a business-building strategy. The awards just happened to notice.

    THE NUMBERS NOBODY MENTIONS

    Let’s talk about what these campaigns actually delivered. Not impressions or reach or any of that theatrical nonsense. Real numbers:

    • British Fossils

      From zero to category leader in 6 months

    • Dubai Boat Show

      The right audience, not just any audience

    • Rolls-Royce

      Leads that convert, not just forms that submit

    We’d share more specifics, but our clients’ competitive advantages aren’t for public consumption. Let’s just say: when you stop measuring success in clicks and start measuring it in market share, everything changes.

    WHAT HAPPENS NEXT

    We could end this with humility. Talk about being “honoured” and “grateful.” But that’s not who we are.

    We’re not honoured. We’re vindicated. We’re not grateful. We’re hungry. We’re not celebrating. We’re accelerating.

    Because while everyone else is figuring out how to win awards, we’re figuring out how to win markets. While they’re optimising campaigns, we’re building kingdoms. While they’re chasing recognition, we’re chasing dominance.

    Five trophies don’t make us right. But they do make us loud. And now that we have the industry’s attention, here’s what we want to say:

    Stop competing. Start conquering.

    The old playbook – the one that says performance and brand are enemies, that you can’t build empires on efficiency, that awards and results are mutually exclusive – is dead. We killed it. In Dublin. With five trophies and zero apologies.

    Ready to stop playing for participation trophies and start playing for market ownership?

    Let’s talk. But only if you’re serious about dominance.

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