Retargeting2019-06-06T14:14:42+04:00

Drive more users through your funnel with

Retargeting

Want to drive more visitors through your digital funnel? As a Retargeting Agency in Dubai, our Retargeting team will plan and execute a Retargeting strategy and campaign that helps drive more users through your digital funnel.

Contact Us

Drive more users through your funnel with

Retargeting

Want to drive more visitors through your digital funnel? As a Retargeting Agency in Dubai, our Retargeting team will plan and execute a Retargeting strategy and campaign that helps drive more users through your digital funnel.

Contact Us

Retargeting agency in Dubai

WHAT IS RETARGETING?

Retargeting is a form of advertising that specifically targets users that have previously visited your website or interacted with your business. Retargeting is commonly used as part of display campaigns, however it isn’t exclusive to just this advertising channel. Retargeting campaigns can be run across various mediums including Facebook, Instagram, paid search, YouTube and other channels.

WHY IS RETARGETING IMPORTANT?

Retargeting is a great way of bringing people back to your website that have previously interacted with your business. As they have already had some sort of engagement with your business it is likely they are interested in your brand, products or services. Consequently, we can use retargeting to remind them about your business, what you do, what products / services you offer and how it benefits them. There are various ways to retarget users, and we’ll work with you to define high-value and high-performance audiences that will perform well with retargeting campaigns.

OUR PROCESS.

The performance of a retargeting campaign generally lies within 2 key areas, audience segmentation and creative – this is where we excel. Our retargeting team will analyse how each segment has interacted with your business and put together a comprehensive retargeting plan that not only targets these users, but shows them relevant messaging based on how they previously interacted with your business.

Retargeting agency in Dubai

WHAT IS RETARGETING?

Retargeting is a form of advertising that specifically targets users that have previously visited your website or interacted with your business. Retargeting is commonly used as part of display campaigns, however it isn’t exclusive to just this advertising channel. Retargeting campaigns can be run across various mediums including Facebook, Instagram, paid search, YouTube and other channels.

WHY IS RETARGETING IMPORTANT?

Retargeting is a great way of bringing people back to your website that have previously interacted with your business. As they have already had some sort of engagement with your business it is likely they are interested in your brand, products or services. Consequently, we can use retargeting to remind them about your business, what you do, what products / services you offer and how it benefits them. There are various ways to retarget users, and we’ll work with you to define high-value and high-performance audiences that will perform well with retargeting campaigns.

OUR PROCESS.

The performance of a retargeting campaign generally lies within 2 key areas, audience segmentation and creative – this is where we excel. Our retargeting team will analyse how each segment has interacted with your business and put together a comprehensive retargeting plan that not only targets these users, but shows them relevant messaging based on how they previously interacted with your business.

HOW DOES GOOGLE REMARKETING WORK?

Google is one of the advertising channels that allows you to retarget users that have previously visited your website or engaged with your business online.

By creating a retargeting audience within the Google Ads platform and placing the Google remarketing snippet on your website you can build comprehensive remarketing audiences and campaigns to being these users back to your site and convert them.

Advertisers can remarket on paid search, youtube and display on the Google Ads platform.

HOW DOES SOCIAL MEDIA REMARKETING WORK?

With users averaging 135 minutes per day on social media, it’s no wonder why advertisers are now using it as a key advertising channel – particularly when it comes to retargeting.

But, how does social media retargeting work?

Let’s say, for example, that a user comes to your website and browses a range of products, then leaves. If you have the pixel from the social media advertising platform firing on your website you’re able to retarget those same users with ads once they begin scrolling through their feeds on Facebook, Instagram or any other social media platform that offers advertising capabilities.

HOW DOES DISPLAY REMARKETING WORK?

Similar to other types of retargeting, display retargeting uses a snippet of code that is placed on your website to track what users are doing and what they’re looking at. Once the user leaves your website, the display advertising platform will serve highly-relevant ads to the user in order to drive them back to your website.

The benefits of using display as a retargeting channel is that display advertising platforms have a huge reach. For example, the Google Display Network can reach over 90% of all online users.

HOW DOES DYNAMIC REMARKETING WORK?

Dynamic retargeting works on the same principles of a regular retargeting campaign, however the ads that it’s serves to the user are hyper-personalised based on the content that the user viewed on your website.

For example, you’ve visited a website that sells jeans and you looked at 3 pairs. Once you leave, the advertiser can retarget you on various channels with images and information about the 3 pairs of jeans that you looked at on their website.

The benefit of using dynamic retargeting is that your products and services are stored in a feed which means that assets are dynamically created based on what the user looked at. Plus, ads that are relevant to the user are much more likely to generate a conversion as opposed to a generic ad.

Free analytics audit.

Sign up and we’ll contact you to run a free analytics audit for your website and digital marketing channels.