Paid Social2019-06-06T15:07:13+04:00

Target the right audiences with

Social media advertising

Want to target specific audiences online? As a Social Media Advertising Agency in Dubai, our Social Media Advertising team will plan and execute a Social Media Advertising campaign that finds and converts the right people.

Contact Us

Target the right audiences with

Social media advertising

Want to target specific audiences online? As a Social Media Advertising Agency in Dubai, our Social Media Advertising team will plan and execute a Social Media Advertising campaign that finds and converts the right people.

Contact Us

Social media advertising agency in Dubai

WHAT IS SOCIAL MEDIA ADVERTISING?

Social media platforms such as Facebook, Instagram and Snapchat allow brands and businesses to advertise to people that use their platforms. As an advertiser you’ll be able to leverage the huge amounts of first-party data that is available on these platforms and build hyper-targeted digital marketing campaigns.

WHY IS SOCIAL MEDIA ADVERTISING IMPORTANT?

Not only is a huge percentage of the population using social media on a daily basis, the ability to hyper-target users based on interests, behaviours, geography and much more means that your media budget can be spend much more efficiently. Social media channels such as Facebook and Instagram have sophisticated ad platforms that give advertisers huge scope to speak to the right people, with the right message, at the right time.

OUR PROCESS.

When it comes to social media advertising there are 3 key things to keep in mind:

  1. Audience: Who are we targeting?
  2. Media: What channels / assets are we using?
  3. Message: What are we saying?

Once we have these covered, we’re able to launch your campaign. From here we continually monitor the performance and optimise as we go.

Social media advertising agency in Dubai

WHAT IS SOCIAL MEDIA ADVERTISING?

Social media platforms such as Facebook, Instagram and Snapchat allow brands and businesses to advertise to people that use their platforms. As an advertiser you’ll be able to leverage the huge amounts of first-party data that is available on these platforms and build hyper-targeted digital marketing campaigns.

WHY IS SOCIAL MEDIA ADVERTISING IMPORTANT?

Not only is a huge percentage of the population using social media on a daily basis, the ability to hyper-target users based on interests, behaviours, geography and much more means that your media budget can be spend much more efficiently. Social media channels such as Facebook and Instagram have sophisticated ad platforms that give advertisers huge scope to speak to the right people, with the right message, at the right time.

OUR PROCESS.

When it comes to social media advertising there are 3 key things to keep in mind:

  1. Audience: Who are we targeting?
  2. Media: What channels / assets are we using?
  3. Message: What are we saying?

Once we have these covered, we’re able to launch your campaign. From here we continually monitor the performance and optimise as we go.

WHAT IS FACEBOOK ADVERTISING?

We all know what Facebook is, however behind your news feed is a hugely powerful advertising platform – Facebook Ads Manager.

Facebook Ads Manager allows advertisers to useĀ first-party user data in order to build audiences and target them with ads.

WHY SHOULD I ADVERTISE ON FACEBOOK?

It’s simple really, Facebook has over 2 billion total users and over 1 billion active users (logged in within the last 30 days). In addition to this, Facebook holds a lot of data on users which can be leveraged by advertisers in order to build relevant audiences and target them with hyper-personalised ads.

Of course, advertising on Facebook is much more complicated than what is explained above. Here at Tidal, we’re an experienced social media marketing agency and work closely with Facebook to deliver ROI for our clients that advertise on their platform.

WHAT IS INSTAGRAM ADVERTISING?

Instagram advertising works on exactly the same basis as Facebook advertising, and even uses the same advertising platform – Facebook Ads Manager.

Facebook Ads Manager allows advertisers to use first-party user data in order to build audiences and target them on Instagram with ads.

WHY SHOULD I ADVERTISE ON INSTAGRAM?

Similar to Facebook, Instagram has over 1 billion active users – of which 500 million use the platform every single day. In addition to this 71% of Instagram users are under the age of 35 which means that it’s a great platform for targeting the higher-spending Gen X and Millennial consumer segments.

WHAT IS SNAPCHAT ADVERTISING?

Snapchat has recently overhauled it’s advertising platform and offers a variety of awareness and performance advertising capabilities.

Like other social media advertising platforms, advertisers can target users based on their interests, behaviours or content they have viewed or engaged with. Beyond this, advertisers can get creative with their ads and campaigns with a variety of different advertising formats.

WHY SHOULD I ADVERTISE ON SNAPCHAT?

Snapchat, like Instagram, appeals to a much younger demographic of users which means that it’s a great channel for targeting the higher-spending Gen X and Millennial segments.

Furthermore, Snapchat is a highly visual platform. Because of this advertisers can be very creative with their ads and generate brand awareness as well as driving conversions at the bottom of the funnel.

WHAT IS YOUTUBE ADVERTISING?

Advertisers can use the Google Ads advertising platform to create, manage and server YouTube advertising campaigns.

YouTube has a variety of different advertising formats which advertisers can use in order to build brand awareness, generate consideration or drive performance and conversions.

WHY SHOULD I ADVERTISE ON YOUTUBE?

The reach of YouTube is huge. The platform has around 1.3 billion users – around a third of all people on the internet. Adding to this, almost 5 billion videos are watched daily. Furthermore, advertisers have a plethora of targeting options when running ads on YouTube. Because of this they can be hyper-targeted and only serve ads to users that meet certain criteria such as demographics, keywords, placements or categories (to name a few).

Here at Tidal we’re specialists in building, managing, running and optimising YouTube advertising campaigns. Get in touch with our team today for more information on how we can help you run a successful YouTube ads campaign.

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