PPC2019-06-04T10:58:08+04:00

Drive instant search engine traffic with

Paid search

Want to target people searching for specific products or services? As an PPC agency in Dubai, our Paid Search team will build and manage a Paid Search campaign that drives relevant traffic to your website and delivers leads or conversions.

Contact Us

Drive instant search engine traffic with

Paid search

Want to target people searching for specific products or services? As an PPC agency in Dubai, our Paid Search team will build and manage a Paid Search campaign that drives relevant traffic to your website and delivers leads or conversions.

Contact Us

PPC agency in Dubai

WHAT IS PAID SEARCH?

Paid search is a form of digital marketing whereby you can advertise your brand, product or services on a search engine results page when the users is searching for something relevant to your business. Paid search works on a pay-per-click (PPC) model – essentially, you only pay when your ad is clicked by a user.

WHY IS PAID SEARCH IMPORTANT?

Paid search is a great channel for driving bottom of funnel conversions or leads. We know that if a user is searching for something on a search engine, they likely have high intent to convert. Because of this, when used properly paid search can be a very effective channel at driving high quality leads and conversions. In addition to this, paid search advertising platforms provide the advertiser with a plethora of data that can be used to inform other digital channel, such as SEO.

OUR PROCESS.

We have a tried and tested method when it comes to paid search and have delivered great results for a range of B2B and B2C clients. Similar to other channels, we have a test, learn, optimise and iterate approach which yields great results. Beginning with keyword research, our team move through various stages including ad creation, tracking installation and testing before going live. Once the campaign is live we’ll continually monitor the performance and make ongoing optimisations to drive the best results.

PPC agency in Dubai

WHAT IS PAID SEARCH?

Paid search is a form of digital marketing whereby you can advertise your brand, product or services on a search engine results page when the users is searching for something relevant to your business. Paid search works on a pay-per-click (PPC) model – essentially, you only pay when your ad is clicked by a user.

WHY IS PAID SEARCH IMPORTANT?

Paid search is a great channel for driving bottom of funnel conversions or leads. We know that if a user is searching for something on a search engine, they likely have high intent to convert. Because of this, when used properly paid search can be a very effective channel at driving high quality leads and conversions. In addition to this, paid search advertising platforms provide the advertiser with a plethora of data that can be used to inform other digital channel, such as SEO.

OUR PROCESS.

We have a tried and tested method when it comes to paid search and have delivered great results for a range of B2B and B2C clients. Similar to other channels, we have a test, learn, optimise and iterate approach which yields great results. Beginning with keyword research, our team move through various stages including ad creation, tracking installation and testing before going live. Once the campaign is live we’ll continually monitor the performance and make ongoing optimisations to drive the best results.

WHAT IS GOOGLE ADS?

Google Ads (formerly known as Google AdWords) is Google’s advertising platform. Advertisers can build, run and manage search, display, UAC and YouTube campaigns in order to drive traffic to their website.

Paid search is one of the most popular Google Ads products as advertisers can target users that are searching for highly-relevant keywords on Google. It’s a great tool to use at the bottom of the funnel when users are in-market and ready to convert.

WHAT IS BING ADS?

Bing Ads is Microsoft’s equivalent of Google Ads. Although most searches take place on Google, there are still users that prefer to use other search engines – and Bing one of the most popular.

Similar to Google Ads, Bing Ads offers a number of products and has a very comprehensive paid search advertising platform.

WHAT IS PAID SEARCH MANAGEMENT?

In order to get the maximum return on investment from paid search, the campaign will require constant management and optimisation.

Here at Tidal we specialise in driving the best performance from paid search campaigns.

WHATS INVOLVED IN PAID SEARCH MANAGEMENT?

There is a lot involved in managing and optimising a PPC campaign, here are a few of the most important areas to focus on:

  • Keyword research
  • Keyword management
  • Bidding strategy
  • Ad copy
  • Search query reports
  • Location management
  • Geo-targeting
  • Using extensions
  • Testing call to actions
  • Device specific strategy
WHAT IS PAID SEARCH REPORTING?

Reporting is one of the most important parts of managing a paid search campaign. Without deep-diving into the PPC data there is no hope of optimising the campaign for optimal performance.

Here at Tidal, we deep-dive into paid search campaign data on a daily basis and report back to our clients on a weekly or monthly basis. This approach allows us to fully understand what is happening in the campaign and optimise for the best performance.

Free analytics audit.

Sign up and we’ll contact you to run a free analytics audit for your website and digital marketing channels.