Reach thousands of potential customers with
Display banner advertising
Want to find more potential customers? As a Display Advertising agency in Dubai, our Display Advertising team will plan and execute a Display Banner Advertising campaign that helps meet your business goals, whether thats increasing brand awareness or converting more customers.
Reach thousands of potential customers with
Display banner advertising
Want to find more potential customers? As a Display Advertising agency in Dubai, our Display Advertising team will plan and execute a Display Banner Advertising campaign that helps meet your business goals, whether thats increasing brand awareness or converting more customers.
Display advertising agency in Dubai
WHAT IS DISPLAY ADVERTISING?
Display advertising is a form of advertising a product, service or brand through visuals such as banners, text ads or video. Ads are served or placed on third-party website (not your own) and can be divided into 3 categories:
- Site placement: The advertiser choose the ads placement.
- Contextual: The ad is placed automatically on websites that have relevant content.
- Remarketing: The ad is shown to users that have previously visited your website or engaged with your business.
WHY IS DISPLAY ADVERTISING IMPORTANT?
Display advertising can be effective at every step of the digital funnel. By using machine learning algorithms and AI, display advertising platforms have one of the most comprehensive targeting capabilities and can deliver a huge reach for a relatively small budget. By blending display advertising into your media plan, you can drive much better performance across other channels.
OUR PROCESS.
When it comes to display advertising there are 3 key things to keep in mind:
- Audience: Who are we targeting?
- Media: What channels / assets are we using?
- Message: What are we saying?
Once we have these covered, we’re able to launch your campaign. From here we continually monitor the performance and optimise as we go.
Display advertising agency in Dubai
WHAT IS DISPLAY ADVERTISING?
Display advertising is a form of advertising a product, service or brand through visuals such as banners, text ads or video. Ads are served or placed on third-party website (not your own) and can be divided into 3 categories:
- Site placement: The advertiser choose the ads placement.
- Contextual: The ad is placed automatically on websites that have relevant content.
- Remarketing: The ad is shown to users that have previously visited your website or engaged with your business.
WHY IS DISPLAY ADVERTISING IMPORTANT?
Display advertising can be effective at every step of the digital funnel. By using machine learning algorithms and AI, display advertising platforms have one of the most comprehensive targeting capabilities and can deliver a huge reach for a relatively small budget. By blending display advertising into your media plan, you can drive much better performance across other channels.
OUR PROCESS.
When it comes to display advertising there are 3 key things to keep in mind:
- Audience: Who are we targeting?
- Media: What channels / assets are we using?
- Message: What are we saying?
Once we have these covered, we’re able to launch your campaign. From here we continually monitor the performance and optimise as we go.
WHAT IS THE GOOGLE DISPLAY NETWORK?
The Google Display Network (also know as GDN) is part of the Google Ads advertising platform. A powerful system, GDN targets over 90% of all users online and uses video, image and text ads to reach your target audience.
WHY SHOULD I USE THE GOOGLE DISPLAY NETWORK?
The Google Display Network works at every step of the digital marketing funnel. Because of the intricate targeting capabilities, advertisers are able to find new customers, engage with website visitors and retarget existing customers.
As well as impressive targeting capabilities, GDN can also give an advertiser huge reach with a fairly modest budget. However, to get the best results from GDN it’s best used in a full funnel digital marketing strategy along with other channels such as paid search and paid social advertising.
WHAT IS PROGRAMMATIC ADVERTISING?
In a nutshell, programmatic advertising is the automated buying and selling of online advertising space. By automating the buying and selling of advertising inventory, converting users becomes much more efficient and effective as advertisers are streamlining their processes and consolidating advertising efforts into a single technology platform.
HOW DOES PROGRAMMATIC ADVERTISING WORK?
Programmatic advertising is based on machine learning. Programmatic technology platforms contain a wealth of data about how users behave online and use this data to serve highly relevant ads when the user is ready to convert.
The advertiser can hyper-target users based on a huge inventory of attributes: For example:
- Demographics
- Geography
- Interests
- Behaviours
- Time of day
- Weather
- Device
- Etc
Once the advertiser has defined the parameters the programmatic platform will serve ads (on whichever channel the user is active) to users that meet the criteria.
WHAT IS DIGITAL BRAND AWARENESS?
Brand awareness is a measure of how well your brand is known among your target audience. Digital brand awareness is the process of running digital marketing campaigns that actively engage your target audience and serve highly relevant ads to improve brand awareness.
WHY SHOULD I USE DISPLAY ADVERTISING FOR BRAND AWARENESS?
Display advertising networks have a vast range of targeting capabilities which mean that display a great channel to run digital brand awareness campaigns. By defining your audience and serving them with highly relevant ads, an advertiser can leverage the display channel to improve overall brand awareness.
WHAT IS RETARGETING?
Retargeting is a form of advertising that specifically targets users that have previously visited your website or interacted with your business. Retargeting is very effective when used as part of a display advertising campaign.
WHY IS RETARGETING IMPORTANT?
Retargeting is a great way of bringing people back to your website that have previously interacted with your business. As they have already had some sort of engagement with your business it is likely they are interested in your brand, products or services. Consequently, we can use retargeting to remind them about your business, what you do, what products / services you offer and how it benefits them.
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