Analytics2021-01-08T00:32:00+04:00

Fully understand your digital campaigns with

Analytics, tracking + measurement

Want to truly understand the impact of your digital marketing campaign? As a Data and Analytics agency in Dubai, our Data and Analytics team will plan and execute an Analytics, tracking and measurement strategy that helps you understand the impact of your digital marketing campaigns.

Contact Us

Fully understand your digital campaigns with

Analytics, tracking + measurement

Want to truly understand the impact of your digital marketing campaign? As a Data and Analytics agency in Dubai, our Data and Analytics team will plan and execute an Analytics, tracking and measurement strategy that helps you understand the impact of your digital marketing campaigns.

Contact Us

Data and analytics agency in Dubai

WHAT IS ANALYTICS, TRACKING & MEASUREMENT?

In a nutshell, analytics, tracking and measurement is the process of translating customer behaviour into actionable business data. Here at Tidal, we use a variety of online and tracking tools in order to track every step of the digital funnel and fully understand how your target audience is engaging with your business.

WHY IS ANALYTICS, TRACKING & MEASUREMENT IMPORTANT?

From our point of view, as a performance marketing agency, there is nothing more important that having clean and actionable data. This is the crux of any digital marketing campaign. Without data we’re unable to make data-driven decisions to scale our campaigns. With incorrect data, we’re not able to make the right data-driven decisions.

OUR PROCESS.

We always start by running a complete audit of your current analytics, tracking and measurement setup – no matter how comprehensive it is. From here we’ll create a plan of action on how we intend to work on it moving forward. Once all the changes are implemented we’ll test and release. Now we’re ready to start tracking campaigns properly!

Data and analytics agency in Dubai

WHAT IS ANALYTICS, TRACKING & MEASUREMENT?

In a nutshell, analytics, tracking and measurement is the process of translating customer behaviour into actionable business data. Here at Tidal, we use a variety of online and tracking tools in order to track every step of the digital funnel and fully understand how your target audience is engaging with your business.

WHY IS ANALYTICS, TRACKING & MEASUREMENT IMPORTANT?

From our point of view, as a performance marketing agency, there is nothing more important that having clean and actionable data. This is the crux of any digital marketing campaign. Without data we’re unable to make data-driven decisions to scale our campaigns. With incorrect data, we’re not able to make the right data-driven decisions.

OUR PROCESS.

We always start by running a complete audit of your current analytics, tracking and measurement setup – no matter how comprehensive it is. From here we’ll create a plan of action on how we intend to work on it moving forward. Once all the changes are implemented we’ll test and release. Now we’re ready to start tracking campaigns properly!

WHAT IS GOOGLE ANALYTICS?

Using Google Analytics, we’ll provide you with optimised data regarding your customer demographic and their online behaviours. Knowing your audience is a huge advantage to any marketing strategy. Through these data analyses we can fine-tune your campaign to hit the right spots, at the right times.

WHAT IS GOOGLE TAG MANAGER?

We use Google Tag Manager to keep all your tags relevant, up to date, and in sync. Tags help your customers find the products services relevant to their needs. Tagging your products, content, and services correctly helps funnel the traffic through your website.

WHAT IS FACEBOOK ANALYTICS?

Through Facebook analytics, we can look into your customer’s journey through your social media channels and into a conversion. Social media interactions can serve as key indicators of your clientele’s consciousness and how best to capture it.

WHAT IS MMP (MOBILE MEASUREMENT PLATFORM)?

With a mobile measurement platform, we can better understand the contributions of your app to your KPI’s. It will provide data crucial in viewing the success of your marketing campaign’s performance.

Free analytics audit.

    Sign up and we’ll contact you to run a free analytics audit for your website and digital marketing channels.

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