Passenger Clothing, a UK based eCommerce clothing and accessories brand, were looking for a performance marketing agency to help them scale their digital campaigns and hit aggressive year-on-year growth targets. The challenge for us was that Black Friday and Christmas (2 of the UK’s biggest retail and eCommerce periods) were just around the corner. In order to hit the aggressive year-on-year growth targets we needed to act quickly and efficiently to drive the results that Passenger were expecting.
After an initial audit we identified 4 key areas we needed to work on:
- Automation: Integrate existing marketing and measurement tools with Facebook Ads Manager to drive greater efficiency.
- Retargeting: Build and target segmented retargeting audiences based on user and purchase behaviour to improve conversion rate.
- Best practise: Use best practise campaign settings across Google and Facebook to improve key metrics.
- Content: Bulk our category level content on the website to improve organic traffic.
By combining our data-driven approach to performance marketing with the great work the team at Passenger had already done we were confident of hitting the year-on-year growth targets that had been set.
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