Muscat Livestock, the first online butchers in Oman, was launched in mid-2020 just before Oman went into lockdown. We worked closely with the team at Muscat Livestock ahead of their eCommerce launch in order to develop a set of base objectives that would launch their online business and give us a benchmark to aim for with the hope of immediately establishing them as a force within the industry. We set out to hit a lofty sales target of 1000 transactions over the 2 month launch period and to establish a conversion rate of at least 2%. To hit these targets and to establish the client as a brand at the forefront of a rapidly changing market, we needed to create an innovative multi-channel approach.
Our strategy for MLS was based around carefully considered paid advertisements in both English and Arabic, utilising an intense content & influencer strategy and industry-leading SEO methods. We wanted to focus on generating brand awareness while also creating a brand voice. In order to do this we focused on using a paid social media campaign, paid search, SEO, Arabic-led content marketing and collaboration with strategically-chosen partners and industry figureheads. We also realised that it was essential to prioritise customer trust, so it was therefore essential to appropriately tailor all of our strategies and cement MLS as a trustworthy brand.
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