Lloyd Wells Mortgages

Lloyd Wells Mortgages are an independent Mortgage Broker in Bristol, UK. They came to us as they wanted to rely less on their professional network and drive more leads through their website. After a thorough audit of their analytics, website and digital marketing channels we came up with a 2 phased approach to increase the number and improve the quality of leads.

1. Website Revamp – We noticed the conversion rate on the website was well below industry standard and we needed to fix this before we started spending on paid media campaigns. We redesigned and rebuilt the website and centred the UI/UX around generating leads.
2. Integrated Search Strategy – After careful consideration we decided to focus on PPC and SEO as our core lead generation channels. With in-market users actively searching for Lloyd Wells Mortgages services we could serve users highly relevant and contextual content based on their search query.
3. Drive High Quality Leads – We wanted to make sure we were driving high quality leads that would generate more revenue for Lloyd Wells, so we decided to ask for the users mortgage value during the lead generation process and pull this data into Google Analytics. This would then allow us to optimise towards high value keywords.