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    HOPI CONTACT LENSES

    through the

    lens of

    performance.

    Challenge

    When Hopi approached us they were in the middle of a, largely unsuccessful, pre-launch campaign.

    As a yet-to-launch eCommerce startup the guys at Hopi wanted to determine the level of demand and interest in their product/service – a monthly contact lens subscription.

    With such a great product and service offering we were surprised that their prelaunch campaign hadn’t gained more traction.

    Hopi Contact Lenses - Performance Marketing Agency - TIDAL Digital

    Strategy

    After a careful and thorough deep-dive into the Hopi pre-launch campaign we decided that it was best to start from scratch and go back to basics. Our strategy was simple – drive relevant traffic to a conversion optimised website in order to generate leads for Hopi’s pre-launch campaign.

    This involved:

    1. Website design and development – with a focus on conversion optimisation.

    2. Planning, building and managing a Paid Social Media Advertising campaign.

    3. Setting up a full tracking and measurement infrastructure to measure and optimise campaigns.

    “It’s been great working with the team at Tidal. From concept to delivery, we’ve been hugely impressed with the team’s level of detail, creativity and commitment. Highly recommended!”

    CHARLES WRIGHT — CO-FOUNDER

    THE RESULTS WE ACHIEVED

    80%

    increase in CONVERSION RATE

    170%

    DROP IN CPL

    19000+

    EMAIL SIGN UPS

    We’ve also delivered results for:

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    We put 'perform' in performance marketing agency.

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    INSIGHTS.

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