hopi contact lenses
When Hopi approached us they were in the middle of a, largely unsuccessful, pre-launch campaign. As a yet-to-launch eCommerce startup the guys at Hopi wanted to determine the level of demand and interest in their product/service – a monthly contact lens subscription. With such a great product and service offering we were surprised that their prelaunch campaign hadn’t gained more traction.
After a careful and thorough deep-dive into the Hopi pre-launch campaign we decided that it was best to start from scratch and go back to basics. Our strategy was simple – drive relevant traffic to a conversion optimised website in order to generate leads for Hopi’s pre-launch campaign. This involved:
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Take a look at some of the other projects and clients we have worked on below.