When Hopi approached us they were in the middle of a, largely unsuccessful, pre-launch campaign. As a yet-to-launch eCommerce startup the guys at Hopi wanted to determine the level of demand and interest in their product/service – a monthly contact lens subscription. With such a great product and service offering we were surprised that their prelaunch campaign hadn’t gained more traction.

After a careful and thorough deep-dive into the Hopi pre-launch campaign we decided that it was best to start from scratch and go back to basics. Our strategy was simple – drive relevant traffic to a conversion optimised website in order to generate leads for Hopi’s pre-launch campaign. This involved:

1. Website design and development – with a focus on conversion optimisation.
2. Planning, building and managing a Paid Social Media Advertising campaign.
3. Setting up a full tracking and measurement infrastructure to measure and optimise campaigns.