Project Description

Hopi | UAE Contact Lens Subscription

hopi contact lenses

Challenge

When Hopi approached us they were in the middle of a, largely unsuccessful, pre-launch campaign. As a yet-to-launch startup the guys at Hopi wanted to determine the level of demand and interest in their product/service – a monthly contact lens subscription. With such a great product and service offering we were surprised that their prelaunch campaign hadn’t gained more traction.

Strategy

After a careful and thorough deep-dive into the Hopi pre-launch campaign we decided that it was best to start from scratch and go back to basics. Our strategy was simple – drive relevant traffic to a conversion optimised website in order to generate leads for Hopi’s pre-launch campaign. This involved:

  1. Website design and development – with a focus on conversion optimisation.
  2. Planning, building and managing a Paid Social Media Advertising campaign.
  3. Setting up a full tracking and measurement infrastructure to measure and optimise campaigns.

It’s been great working with the team at Tidal from the outset. From concept to delivery, we’ve been hugely impressed with the team’s level of detail, creativity and commitment. Highly recommended!

CHARLES WRIGHT, HOPI CONTACTS

It’s been great working with the team at Tidal from the outset. From concept to delivery, we’ve been hugely impressed with the team’s level of detail, creativity and commitment. Highly recommended!

CHARLES WRIGHT, HOPI CONTACTS

Results

0%
drop in CPL
0+
email signups
0%
increase in conversion rate

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Our work.

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Our work.

Take a look at some of the other project and clients we have worked on below.

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