● The website and domain were pretty new, we were starting with a blank canvas.
● Due to laws around the plant, our paid search strategy was out of the question and SEO was the only option.
● The competition on page one for CBD products comprises household names such as Sainsbury’s and Holland & Barrett.

After running a thorough audit of their digital marketing activity we identified 4 key areas we needed to work on:

1. Content Is King: As content was very much king with this project, we decided to build a solid foundation of FAQ’s and ingrained them throughout the site. These FAQ’s were heavily studied via rigorous keyword research in tandem with a constant flow of educational pieces released to position the brand as a thought leader.
2. Laser Targeting: Using competitor data as a benchmark we looked for gaps and opportunities to exploit. Firstly looking for keywords and article titles not yet dominated by the big-name brands and then we shifted our focus to finely-tuned shortlists of bloggers, magazines and websites to reach out to as part of our link strategy.
3. Increase Conversion Rate: Traffic was starting to build but sales were not moving at the same pace. Conventional CRO was out of the question due to budgets so we had to think outside the box. We tested various headlines and descriptions for our Meta, then added cross linked products, and finally real reviews to the site & SERP listings to ramp up conversions.
4. Best In Class: Once our content strategy was in place it was time to implement a best-in-class SEO line of attack! We left no stone unturned, from Meta Data to On-page elements, Technical SEO, Rich Snippets and a Link Building game so strong the industry were left running out of superlatives as we suddenly appeared on page 1 of the SERPs and began to take it by storm.