Nicole came to us as she was approaching a key time of year in the fitness industry – January! Her personal trainer business was competing in a very crowded space and she wanted to ensure that this key time period was a fruitful one, not only in the short term but she wanted to ensure a lasting footprint was left in her local area. With any project in a crowded field predicting results is a always a tough ask, we set our sights on the first page of Google’s search results for personal trainer related terms as realistically this was the only sure fire way to get leads. With Nicole’s excellent facilities and know-how we were confident once we got the site into the eyes of the customer the product offering would do the rest.
We outlined a best practice approach focusing on areas of opportunity both on the Fortitude site itself and also focusing on weaknesses found within the competition. We identified that demand for the service was high but there was still a good opportunity to get ahead of the competition particularly on Google search as the various other websites that stood in the way contained thin, outdated or poorly optimized content. Our strategy was fully comprehensive but simple in nature – drive relevant traffic to a conversion optimised website in order to generate leads ahead of the January rush (short term) with a goal of maintaining and growing rankings beyond this period (long term). This involved:
- Website design and development – with a focus on including CTA’s where possible to lead the customer along their journey.
- Working directly with the client to enhance their social footprint through the use of high quality branding and creative.
- Optimizing the website both on and off site around highly researched target terms split between both short term targets and longer term more ambitious SEO targets.
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