Draft had only recently launched their eCommerce website when they came to us. As a brand new concept in the UAE we needed to raise awareness of the brand whilst also educating potential customers about what Draft do and their USP’s. We decided a full-funnel digital marketing strategy utilising SEO, Content Marketing, PPC and Paid Social would achieve the clients objectives.
After an audit we identified 4 key areas we needed to work on:
- Analytics: The website wasn’t fully connected with Google Analytics, Google Ads and Facebook Ads Manager so we were unable to track or report on revenue.
- Creative: Use video creative throughout the funnel in order to drive awareness and educate potential customers about Draft.
- Retargeting: Build and target segmented retargeting audiences based on user and purchase behaviour to improve conversion rate.
- Content: Increase the amount of content on the website to improve organic traffic.
Along with our integrated paid media and SEO strategy we felt confident this approach would drive results for Draft.
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