Autodrift.ae came to us out at the back of the starting grid. Revving up the numbers was the priority. As an online magazine the metrics were easily measured, we just had to work out how to increase what we were seeing. Autodrift wanted to bring the readers in with top quality content, and then keep them there with a high quantity of content. This was a different sort of challenge for Tidal as the pay-off was not a sale or subscription but maximising the traffic through the site.
As content was very much king with this project, we built on the blogs and keywords. Using heavily researched content, we created evergreen content based around cars, driving and the middle east. The big pieces like car reviews, showcases and up to date industry news were supported by tutorials on car care, driving in certain weather conditions and what was happening on the tarmac around the region. Through our hard work on link building and killer keyword combos we made huge impact on traffic. Hitting record traffic last month, we’ve really seen the fruits of our labour grow based on the SEO techniques and content strategies we put in place.
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