Project Description
Autodrift
Challenge
Autodrift.ae came to us out at the back of the starting grid. Revving up the numbers was the priority. As an online magazine the metrics were easily measured, we just had to work out how to increase what we were seeing. Autodrift wanted to bring the readers in with top quality content, and then keep them there with a high quantity of content. This was a different sort of challenge for Tidal as the pay-off was not a sale or subscription but maximising the traffic through the site.
Strategy
As content was very much king with this project, we decided to build a solid foundation of blogs which were heavily studied via rigourous keyword research in tandem with a constant flow of car reviews. We gave the AutoDrift team SEO guidelines & keywords to follow to ensure articles hit all the right notes with search engines, they took care of the latest car reviews whilst our team set to work on the informative articles side of the operation.
Now we had our killer content strategy locked down, we added to this a seriously detailed SEO review of both on-page and technical SEO, the site needed to be fast to keep users hooked on the content, we also wanted to grab their attention in the first place by well optimised meta data and rich snippets.
Through this detailed SEO strategy, we aimed to tune up AutoDrifts horsepower to make a huge impact on traffic, did we manage to do it? Take a look at the results below!
Running an Automotive magazine which is continuously being updated with fresh content can be extremely hectic and sometimes objectives can become too diffused. Working with the team at Tidal has eliminated this issue for us. The team are super professional and have seamlessly slotted in alongside our in-house team thanks in part, to their deep knowledge and understanding of providing digital marketing solutions.
Running an Automotive magazine which is continuously being updated with fresh content can be extremely hectic and sometimes objectives can become too diffused. Working with the team at Tidal has eliminated this issue for us. The team are super professional and have seamlessly slotted in alongside our in-house team thanks in part, to their deep knowledge and understanding of providing digital marketing solutions.
Results
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