INCREASE SOCIAL MEDIA TRAFFIC TO YOUR SITE BY FOLLOWING A FEW SIMPLE STEPS

Most people can relate more easily to a person as opposed to a brand logo as the interaction seems more personal and engenders trust.

Choose your social media platforms and set up your personal accounts with your name and picture as a first step. Have your team members do the same.

These personal pages are essential to building and expanding your social media network.

Personal pages make it easier to direct users to your business site pages. In fact personal pages work so well that many influencers at Facebook don’t bother with business pages and just post everything under their own personal accounts. But to begin with, you’ll need to setup your business pages and make sure you put in as much information as possible.

Your pages need to make a lasting first impression. It is essential that they have the following to stand out: unique name, unique logo, URL with your site’s name, cover image, what your site is and what it does (usually in an “About” section), contact information, link to your site, and pictures that capture the essence of your site in the gallery. Lastly, you and your colleagues should share the updates to your business pages on your personal pages to promote them.

Most people are familiar with Facebook, Twitter, YouTube, Instagram, Pinterest, Reddit, Quora, and others. Choose as many as you think are appropriate for you content.

Bear in mind that your target audience is just a tiny fraction of the billions of net users so make sure your updates sit well with the people you want to visit your site.

Ask yourself the questions: Do you know your audience well? What kind of content would they like the most? Use different moods when you look for answers. There is probably more than one right answer ranging from the ultra professional to the one that has you in splits. Work out what’s best for you.

There are only two universal truths when dealing with users on social media, “caters to their interests” and “attention-grabbing.” Work out which ones are the best for you.

A users feed gets tons of updates from a myriad of sources. It follows that your chances of getting clicks increases with the number of updates. Remember to post on your page at least several times a week, if not everyday.

People find multimedia more interesting than plain old text. Most platforms offer posting in many formats such as videos, polls, slideshows, etc. Think outside the box, make it fun.

Sharing other writers’ content is a good way to earn goodwill and also introduce them to your brand as they get a notification when you share their content.

It’s easy for users to miss updates, especially when they are swamped. It’s a good idea to repost from time to time and even better to repost with updated content.

Get users to engage by using something as simple as “subscribe for more updates” or with a call-to-action as many YouTubers do. Get creative.

Get the conversation going. The more people talk about your post, the better. Keep in mind that participating allows you to direct the discussion.

Users appreciate a quick response as a sign of an organisation’s perception of how they matter. Chatbots are a great way for an immediate response as you practically cannot be there 24/7.

An ever expanding network is the key to social media success. Get more connections through your site and other sites. Keep talking.

There are probably competitors who are better at social media engagement than you. Find out who they are and emulate them. Remember high engagement usually correlates with high Google rankings. You can find out who these competitors are with the help of WebCEO’s Dangerous Competitors tool.

Once you identify those sites that are in the same niche as you, add the most competitive of them in another tool – Competitor Social Citations.

This tool will let you know who gets more social media engagement than you.

After doing so, check out their pages and see what makes them tick. Is it their updates? Is it their post frequency? Or do they just have a better network than you? You have to go through the grind to find out.

Updates with excellent visuals and short, engaging, and meaningful texts are attractive to users. Use emotive powerful words and phrases to convey your mood. Consider the example below:

Users also find previous likes and shares on your updates appealing as they give you credibility. To boost this, have your friends, family, and colleagues engage with your updates. Don’t be bashful. Remember attention to your updates is noted by other users.

Just like with any other advertising medium, allot a budget for paid ads on social media.