Is social media any good at generating traffic? Here are some facts to consider:
Even though Google is still the best option for directing visitors to sites, the numbers for social media are impressive. If you play the game correctly, investment in social media for traffic generation can be a good bet.
On the surface, it seems to be easier than trying to rank in Google as you’ve already done the work through your website. But it’s not as easy as it seems, especially if you’re not a large well known brand. But it is doable as others have done it.
Here’s how to go about getting this done:
Just the fact that you exist on social media isn’t enough, though obviously it is a good first step. The key is in the details of the elements as they form the foundation of your social media assault.
Your Personal Pages
Most people can relate more easily to a person as opposed to a brand logo as the interaction seems more personal and engenders trust.
Choose your social media platforms and set up your personal accounts with your name and picture as a first step. Have your team members do the same.
These personal pages are essential to building and expanding your social media network.
Your Business Pages
Personal pages make it easier to direct users to your business site pages. In fact personal pages work so well that many influencers at Facebook don’t bother with business pages and just post everything under their own personal accounts. But to begin with, you’ll need to setup your business pages and make sure you put in as much information as possible.
Your pages need to make a lasting first impression. It is essential that they have the following to stand out:
- Unique name.
- Unique logo.
- URL with your site’s name.
- Cover image.
- What your site is and what it does (usually in an “About” section).
- Contact information.
- Link to your site.
- Pictures that capture the essence of your site in the gallery.
You and your colleagues should share the updates to your business pages on your personal pages to promote them.
Platforms You’ll Be Using
Most people are familiar with Facebook, Twitter, YouTube, Instagram, Pinterest, Reddit, Quora, and others. Choose as many as you think are appropriate for you content.
Bear in mind that there are nuances to each platform. For example:
- Brand-promoting threads get downvoted and hidden on Reddit as users are wary of advertisements.
- Twitter is notorious for its character limit.
- Sponsored articles can be disguised as questions on Quora.
Updates You’ll Be Posting
Bear in mind that your target audience is just a tiny fraction of the billions of net users so make sure your updates sit well with the people you want to visit your site.
Ask yourself the questions: Do you know your audience well? What kind of content would they like the most? Use different moods when you look for answers. There is probably more than one right answer ranging from the ultra professional to the one that has you in splits. Work out what’s best for you.
There are only two universal truths when dealing with users on social media, “caters to their interests” and “attention-grabbing.” Work out which ones are the best for you.
Content is king is the first rule of the internet. It is essential that your site has excellent content for social media promotion, even if the content isn’t organic.
If a user visits your social media page and follows one of your update links and finds that the content is bad, they will probably never follow your links again. You want to avoid this scenario at all costs.
Your site traffic consists of two types of users, new users and old users. new users you drive to your site and old users you want to keep there. To keep the old users engaged, it’s important that any updates are offer a better experience.
Now that you’ve done the ground work, it’s time start generating traffic towards your site:
A users feed gets tons of updates from a myriad of sources. It follows that your chances of getting clicks increases with the number of updates. Remember to post on your page at least several times a week, if not everyday.
Post Different Types of Content
People find multimedia more interesting than plain old text. Most platforms offer posting in many formats such as videos, polls, slideshows, etc. Think outside the box, make it fun.
Share Other People’s Content
Sharing other writers’ content is a good way to earn goodwill and also introduce them to your brand as they get a notification when you share their content.
Repost Your Own Content
It’s easy for users to miss updates, especially when they are swamped. It’s a good idea to repost from time to time and even better to repost with updated content.
Ask Users to Engage With Your Updates
Get users to engage by using something as simple as “subscribe for more updates” or with a call-to-action as many YouTubers do. Get creative.
Participate in Discussions
Get the conversation going. The more people talk about your post, the better. Keep in mind that participating allows you to direct the discussion.
Reply to Users Quickly
Users appreciate a quick response as a sign of an organisation’s perception of how they matter. Chatbots are a great way for an immediate response as you practically cannot be there 24/7.
Expand Your Social Network
An ever expanding network is the key to social media success. Get more connections through your site and other sites. Keep talking.
Do As Your Competitors Do
There are probably competitors who are better at social media engagement than you. Find out who they are and emulate them. Remember high engagement usually correlates with high Google rankings. You can find out who these competitors are with the help of WebCEO’s Dangerous Competitors tool.
Once you identify those sites that are in the same niche as you, add the most competitive of them in another tool – Competitor Social Citations.
This tool will let you know who gets more social media engagement than you.
After doing so, check out their pages and see what makes them tick. Is it their updates? Is it their post frequency? Or do they just have a better network than you? You have to go through the grind to find out.
Design Your Updates to Maximise Click Through Rates
Updates with excellent visuals and short, engaging, and meaningful texts are attractive to users. Use emotive powerful words and phrases to convey your mood. Consider the example below:
Users also find previous likes and shares on your updates appealing as they give you credibility. To boost this, have your friends, family, and colleagues engage with your updates. Don’t be bashful. Remember attention to your updates is noted by other users.
Invest In Paid Promotions
Just like with any other advertising medium, allot a budget for paid ads on social media.
Social media allows users to communicate on an equal footing. It’s an excellent place to reach out to and connect with your target audience. Your site traffic will be determined by the numbers of users you have and your rapport with them. Be active on you site so that users get some good old fashioned human interaction as well. This will enhance their experience and go a long way towards increasing your site traffic.