SEO SUMMARY

An incredible month for Organic search with new heights reached for all key KPIs, revenue, sales, and transactions. Of course, the lockdown combined with the EID sale has played a factor in this but the huge amount of traffic that has been brought to the site through our combined strategy has really knocked it out of the park this month. A real pleasure to see these numbers and hopefully the sign of some great times ahead.

PAID SUMMARY

Paid performance welcomed its best-ever month in both Google Ads and Paid Social. Google ads welcomed revenue of AED 182,347 / OMR 19,114, with an AOV of AED 257.55 / OMR 27. There were 1054 conversions via Google Ads of which 708 were sales, and the rest included a variety of conversions including 138 direction button clicks. The total spend was AED 6048 so that makes the ROAS = 30.14. Paid Social generated AED 45,483 / OMR 4768 with 173 transactions, with an AOV of OMR 27.56. 55% of revenue came from Facebook and 45% from Instagram. The total spend was AED 25,078 which makes it a ROAS of 1.81.

Click here to download your JULY 2021 task completion list.