Organic sessions increased this month when compared to the previous month, transactions remained stable but revenue was down. However organic did contribute to the overall picture which was strong this month, our third-highest month overall between all channels. Keyword rankings had a good month also, keywords ranking on the first page saw a healthy increase (75 vs 70 last month) keywords ranking in the top 3 also climbed to 20. from 17.
We have various initiatives in progress at the moment and we hope to really make an impact on those with the team this month and we are sure this is going to have a positive impact.
November was the best month-to-date for Drawdeck across paid campaigns, with Google Ads the standout performer. The Google Ads campaigns delivered a record-breaking revenue of AED 32,904 (10% more than last month) and 52 transations which is most in a single month from Google Ads.
Facebook Ads contributed towards 62 transactions, which is the highest since July. The White Friday sale will definitely have contributed towards the improvement, in performance this month.
Overall, paid campaigns had a record-breaking month which included:
– Most transactions in a month (60)
– Most revenue in a month (AED 38,356)
– Lowest CPA (AED 239.99)
– Highest ROAS (2.7x)”