Another good month for SEO. Highest revenue totals so far, sessions fairly flat when compared to August showing a higher quality of customer visiting the site however we do need to focus hard this month on increasing the organic traffic. The planned Press Release and the blogger campaign we wish to launch this month will surely have a big say in this.
The keyword ranking report is showing some very positive signs, first place keywords, top 3 keywords, visibility score, and a number of keywords to move up are also well into the green. The visibility score is 100% up showing that keywords are climbing and certainly looking very positive.
Our best month-to-date in terms of revenue tracked in Google Analytics and, even with the increased spending, we managed to drive really good efficiency with the paid channels achieving the best ROAS to-date (1.6x) and all channels driving a ROAS of 4.2x.
In comparison to August, September’s key e-commerce metrics of conversion rate, transactions, and revenue (as tracked in GA) were up 19.72%, 12.94%, and 49.18% respectively.
Looking at just the paid channels, we spent AED 11,084 and generated AED 18,261 in revenue.
Moving forward the objective is to continue growing revenue month-on-month while ensuring we’re driving efficiency by optimizing towards an acceptable ROAS.