A pleasing month in terms of SEO numbers, a slight increase in a month on month sessions but a slight drop in transactions. Revenue did take a bit of a hit but still above the monthly average for this year. Overall though draft saw its highest ever month for transactions and also one of its highest for revenue and organic has played a key role in this.
Photo framing, picture printing & photo printing related keywords are all showing continuing to show growth and we did see an increase this month for top 3 rankings and first page rankings which is great to see. We have various initiatives in progress at the moment and we hope to really make an impact on those with the team this month and we are sure this is going to have a positive impact.
November was the best month-to-date for Draft across paid campaigns, with Google Ads the standout performer. The Google Ads campaigns delivered a record-breaking revenue of AED 18,687 (10% more than last month) and 47 transations which is most in a single month from Google Ads (an increase of 35% from October).
Facebook Ads also saw an increase in transactions and revenue, which can be attributed to ongoing optimisation in addition to the new creatives.
Overall, paid campaigns had a record-breaking month which included:
– Most transactions in a month (53)
– Most revenue in a month (AED 19,970)
– Lowest CPA (AED 193.99)
– Highest ROAS (1.9x)