Organic Performance in July was very pleasing and came in at slightly higher than June in both bookings and revenue. Sessions were roughly the same with another great month of over 11,000 organic sessions in total. Keyword rankings are performing well with some great results seen in the dashboard for things such as keywords on the first page or ranked in the top 3 all showing positive growth.
Delivery-wise we have now created your blog content dashboard and we can see that hair loss helpful hints and dude food smashed it in July both with over 100 visits each. We’re starting to see a lot more blog sessions now and a wider variety of blogs being visited also. Our link building campaign has slowly been gathering pace and the website domain authority has climbed slightly, perfectly poised ready to move over to the .com setup.
We saw a great performance in July across all paid channels and in total one of the best months to a date in terms of revenue generation, CPA, and ROAS. Spend is still relatively low, with us only spending AED 4,853 in July, however, we are only targeting customers, engagers on social and website visitors, so we don’t want to be spending much more than this as the frequency will rise and the ads will become annoying.
Moving forward the creative will be refreshed and we will begin to open up the campaign audiences from the 2nd / 3rd week of August.