A fantastic month for SEO performance, sessions hit their highest peak this aside from the month after lockdown reopening. Bookings and revenue both saw a nice spike with the highest revenue total for the year witnessed. This helped contribute to the highest ever numbers for Chaps since it has been online. 🙂

A quieter month for content but that didn’t stop the keyword rankings still holding their own with #1 rankings held for various beard and barbers terms. Top 3 rankings and page one rankings dipped slightly but top spot rankings saw an increase so pretty flat overall but great to see the rankings holding strong for yet another month.


A second successive record-breaking month. Paid channels delivered 531 online bookings with a revenue of over AED 84,000, which helped contribute towards a total ROAS of 105x and a cost per booking of AED 1.5.

Moving forward we will continue to optimise the Google Ads campaigns towards the best-converting terms, whilst expanding and optimising our audiences and creatives within Facebook Ads Manager.

Click here to download your December 2020 task completion list.