SEO SUMMARY

A fantastic month for SEO performance, sessions hit their highest peak this aside from the month after lockdown reopening. Bookings and revenue both saw a nice spike with the highest revenue total for the year witnessed. This helped contribute to the highest ever numbers for Chaps since it has been online. 🙂

A quieter month for content but that didn’t stop the keyword rankings still holding their own with #1 rankings held for various beard and barbers terms. Top 3 rankings and page one rankings dipped slightly but top spot rankings saw an increase so pretty flat overall but great to see the rankings holding strong for yet another month.

PPC SUMMARY

A second successive record-breaking month. Paid channels delivered 531 online bookings with a revenue of over AED 84,000, which helped contribute towards a total ROAS of 105x and a cost per booking of AED 1.5.

Moving forward we will continue to optimise the Google Ads campaigns towards the best-converting terms, whilst expanding and optimising our audiences and creatives within Facebook Ads Manager.

Click here to download your December 2020 task completion list.