SEO OVERVIEW

SEO had a solid month in terms of sessions, bookings, and revenue. Slightly more sessions than July and slightly less revenue and bookings but overall a solid performance.

The keyword report is looking very tasty indeed at the moment, looking at the rankings table on your keyword report (page 2 of the dash) it’s the best I can recall seeing it with a really stronghold on a variety of major target keywords.

A few highlights from that keyword report:

– 41 keywords now ranking on page one (25% increase on July)
– Overall keyword visibility has gone up by 20% this month
– Net gain (how many places your keywords went up this month) is a staggering 542 places, I’ve not seen this type of growth before its a VERY positive development.

Also finally its really nice to see the blog report taking shape. As you previously raised the blogs were not getting much of a look in before but now you can see a really nice spread of blog activity in your blog report. Another great win in August.


PAID OVERVIEW

August was an outstanding month in terms of performance – in fact, it was the best month to date for ROAS (151x) and CPB (AED 1). Revenue was slightly down month-on-month in comparison to July, but year on year we surpassed what we achieved in August 2019 by AED 30,000.

Spend is still low as we have a refined audience, but there is room to begin prospecting again once we feel the time is right.

Moving into September, we will refresh the ads and creative and drive traffic to a couple of new blogs – which have been performing really well in terms of driving traffic and bookings.

Click here to download your July 2020 task completion list.