A slower month for SEO this month, the EID holiday no doubt played a part in this although sessions were not too far off from the previous month’s numbers. The final week of the month saw a surge in visitors which surpassed the previous month’s final week total.
We’re still seeing some strong keyword movement with ‘training company Dubai, ‘virtual reality training Dubai and ‘corporate team building training’ all holding their own in #1 position. According to AWR (our SEO tool), the estimated visits for the Biz Group website have gone up by 11% in the past month meaning the keyword rankings have increased substantially and the visits to the site should now go up accordingly. We are working on a number of areas that will have a great impact such as Meta & content optimisation and we have also started a new blog process with the Biz Group team which we feel will generate maximum organic success from the blog posts also.
The campaigns delivered 27 leads at a cost of AED6914 with a CPL of AED256 and an improved conversion rate of 3.09% as compared to 1.86% in the earlier month. Of the 27 Leads the campaign’s delivered Team Building 14, Training 7, Axonify 4 & 2 leads on Brand terms. The focus on Team Building has been increased as suggested.