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    MASTERING INCREMENTALITY IN PERFORMANCE MARKETING: A DATA-DRIVEN APPROACH TO MAXIMISING ROI
    • -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights  -  Performance Marketing - Incrementality - ROI - Insights
    8 min read.

    MASTERING INCREMENTALITY IN PERFORMANCE MARKETING: A DATA-DRIVEN APPROACH TO MAXIMISING ROI

    This article provides an in-depth look at incrementality measurement, explores how to assess and apply incremental lift, and discusses how to set up and interpret experiments.

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