Reaching

New Heights

Challenge

Despite technical site issues, low organic visibility, and lack of clear tracking, successfully repositioned FEDS’s digital performance through a multi-platform strategy, targeting over 15 million impressions and stronger lead generation.

Some of the ongoing challengers we'd been faced with:

1. Reliable tracking was almost nonexistent, leaving little clarity on lead generation or campaign success.

2. Organic visibility was limited, with FEDS falling behind competitors that had built stronger backlink profiles and domain authority.

3. The website had significant technical issues, from duplicate content to broken pages, making it unfit for strong digital performance.

Strategy

We broke the strategy down into 4 key areas:

SMART SEO
We didn’t just “optimise pages,” we engineered visibility. We reworked high-intent pages to target commercial terms that matter, then supercharged authority through a sharp, no-fluff link-building sprint. The result? Rankings that stuck and a domain Google had to take seriously.

WEBSITE: FIXED + FUTURE-PROOFED
We didn’t just patch the website, we rebuilt it with purpose. A full technical overhaul resolved hidden SEO issues while the GA4 migration gave us cleaner, smarter data. Better structure, better speed, better results.

ADS THAT BACK ORGANIC
We used paid campaigns to amplify the work already winning on organic, showing up in high-value searches with surgical precision. No budget bleeding here. Every click counted, and every impression backed brand intent.

STORYTELLING THAT SELLS
We turned proof into persuasion. Long-form case studies were transformed into sector-specific content that didn’t just say “we’re credible,” it showed it. Result: industry leaders paid attention, and inbound leads followed.