Creating

a serious

buzz.

Challenge

How can we differentiate our high-quality products from cheaper alternatives and increase our online presence to drive more traffic and sales on our ecommerce site?

Some of the ongoing challengers we'd been faced with:

1. Lack of expertise in marketing has resulted in inefficient spending on Google ads and inconsistent paid media engagement, indicating a need for more targeted and strategic marketing efforts.

2. The expansion of our product offerings led to difficulties in maintaining high search engine rankings for all product categories, requiring a comprehensive SEO strategy.

3. Well-known competitors in the market have larger marketing budgets and established brand recognition, making it difficult for Brass Bee to stand out and gain market share.

Strategy

We broke the strategy down into 4 key areas:

AUDIENCE DEFINITION
Utilising Brass Bee’s large social media following, we created lookalike audiences, driving greater brand awareness and higher quality traffic to the website resulting in a better conversion rate..

AD EXPANSION
Brass Bee had been solely using Google Ads within Shopify without any specific targeting, optimization, and had little data on what ad type or channel worked best. With a tailored strategy we started running multiple ad types, leveraging different audience types and other channels such as social ads.

INCREASE CONVERSION RATE
Very little had been done on the SEO front, so we needed to optimise the site and start ranking for keywords. Google Ads, in combination with SEO, helps Brass Bee appear for keywords it doesn’t currently rank for organically. Combining our SEO strategy and Google Ads learnings leads to higher conversion rates for both.

BEST IN CLASS
We focused on executing an award-winning SEO strategy to optimise Brass Bee’s online presence. We covered all aspects, including metadata, on-page elements, technical SEO, rich snippets, and link building, Our efforts paid off as we climbed to the top of the search engine results page and began dominating our competition.