the

future

bodes well.

Challenge

How can we increase revenue for a luxury homeware store in the UK during a cost of living crisis?

Some of the ongoing challengers we'd been faced with:

1. The business had recently rebranded, meaning there was zero existing brand awareness for us to capitalise on.

2. ROAS target were high due to the increased cost of doing business in the UK.

3. High price of products presented a challenge during a time where consumers have less disposable income.

Strategy

We broke the strategy down into 4 key areas:

BRAND EXPOSURE
Bode Living had recently rebranded and were launching ads for the first time under their new name. We knew that potential customers would need educating before they would be ready to purchase, so placed an emphasis on brand awareness and traffic campaigns during the early stages..

CONTENT CREATION
As a new brand, Bode Living would need to establish their authority as a thought leader. TIDAL committed to publishing 2 blogs a month on the website, which not only would increase Bode Livings credibility, but would also improved SEO rankings and support Paid Media in driving in high quality traffic.

MULTI CHANNEL NURTURING
We knew that exposure to brand awareness ads wasn’t going to be enough if we wanted to convert these users and achieve our revenue and ROAS targets. We aligned our Paid Social and PPC strategies to ensure we reached the same user multiple times across different platforms to nurture them into a new customer.

PRODUCT FOCUS
Given the challenges around the cost of living crisis in the UK, we knew that the product we chose to promote would be critical to success. TIDAL committed to diving deep into analytical data to decipher what products would deliver the best ROI. We would use this information to create product sets for the bestsellers and would focus on these collections when serving ads on Paid Social.